What do you say… would you like to take a moment and take stock of the situation? On what topics? Well… on those that interest us the most and that are the subject of our conversations with you: first of all Made in Italy that is coming to the rescue. An excellent starting point is the trend of large numbers which, after two years of emergency, is back to driving the national GDP with + 16% in the first half of 2022.
Let's talk about the authoritative Lyst ranking just published: among the 10 most significant fashion brands on the web, 7 are Italian.
But there are not only clothes: the leather goods sector, jewellery and, in general, craftsmanship and small productions register a significant recovery.
Covid scared but didn't stop production: creativity today travels with the wind in its sails.
More Workforce
When we talk about Made in Italy, we like to talk about craftsmanship.
Many of the brands participating in the MyCupOfTea PopUps are Italian niche brands, designers and creatives who are often part of the more than 4 million Italian micro and small businesses that are the soul of the Made in Italy and employ around 11 million people.
A young and feminine human capital: the under 30s make up 20% of the workforce and women represent just under 42%.
Artisans and small businesses are also an important point of integration: it is often easier for a foreigner to find work (and learn a trade) in the SME sector which, to date, has 17% of employees born outside Italy.
More sustainability
The majority of Italian artisans use local or even km. 0 raw materials, a value that is particularly important for those who make food.
Furthermore, artisans are naturally inclined to apply a circular economy because it brings immediate economic and production benefits.
More digitization
The Pandemic has given a great boost to digitization: it is estimated that online Artisan Enterprises with a website or social account have gone from 10% to more than 30% in the last two years.
Many artisans today use tools such as newsletters, tutorials, webinars to disseminate information and present their products.
Before the health emergency, e-commerce was used by around 9% of artisans and today it is estimated that the figure has largely doubled.
The same trend also applies to direct online sales (email marketing, Google Marketing, shopping on social networks) which rises from 15.6% pre-emergency, to almost 28% in 2022.
... ABOUT MYCUPOFTEA'S "TRIBUTE TO ROME"
AUTUMN EDITION 2022
This data comforts us, cheer us up and makes us hopeful, also considering the success of the Autumn Edition of our PopUp: “Tribute to Rome”. The autumn appointment - which took place from 20 to 22 October - brought together 28 exhibitors with their most recent productions in the Galleria del Cembalo of Palazzo Borghese in Rome.
Clothing, accessories and jewellery are great classics of our PopUp: we have seen many practical and essential (but always feminine and elegant) fashion ideas that adapt to a work environment but are also perfect for cocktail hour and for a romantic dinner.
More details
The accessories, especially the bags, are an explosion of striking colours and unusual shapes: many proposals that can "solve" a look on any occasion... because elegance requires details.
More creativity
In jewellery, the common denominator was nature in all its forms: from animalier inspiration to floral design. Necklaces, earrings, rings and bracelets with alloys and stones proposed in unusual and unpredictable combinations.
Home decor has had ample space, especially in the set-up of the table: because there is a great desire to experience the home in the best way, for ourselves and the loved ones who visit.
More love
And we can talk about care and love for ourselves in many different ways, which seem opposite but which we cannot give up, such as the 100% natural beauty-care lines, the handmade delicious sweets and chocolates. Because cuddles never end.
Finally, MyCupOfTea would not have been so successful without its "calendar" of small events, to which we always pay great attention and which had our beautiful city as the protagonist: we thank Paola Stacchini Cavazza with whom we spoke about photography, Nicoletta de Menna who talked about fashion in Rome and Michelangelo di Toma who dedicated an exclusive cocktail to the Eternal City that we tasted first!
The autumnal floral decorations of "The Flower Pot", the perfumed essences of "Il Lavandeto di San Valentino" and the food proposals of "MeLaKitchen" were much appreciated.
And we ended on a high note with Roberta Petronio and Laura Pranzetti Lombardini who told us about their latest book, entitled "Le Romane" and illustrated by Aldo Sacchetti.
Finally, we want to thank RomAltruista Onlus who told us about their volunteering activity and to which we donated the proceeds of Saturday 22nd. A special thanks also goes to Gina de Bellis who, as always, documented our PopUp with these beautiful photographs.
