five to nine
Something about me...
Five To Nine was born in 1993 from the respective expertise in the textile sector of the two founding partners. The products are immediately selected by Elio Fiorucci to be included in the new corner policy: Five To Nine will be the only corner present in the Fiorucci store for the entire decade from 1993 to 2003.
How was your brand born?
Five To Nine was born from the idea of using high quality cottons, normally intended for clothing, in the world of sleepwear and textile items for the home.
Hence the name Five To Nine, an "alternative" definition for the pleasant time spent at home from 5pm to 9am, that right time to be together in a comfortable and fun way, the opposite of the well-known Nine to Five Anglo-Saxon stereotype of the period of the day dedicated to work.
Three adjectives to define
your products
Quality, Evergreen and Sustainable
The creation you are most attached to?
We don't have a product we're fond of, but we can say that it all starts with pajamas...
Projects for the future?
In 2020, it was decided to bring distribution from physical stores to e-commerce only. An innovative path begins, thanks to the great experience gained in dealing with a demanding and selective clientele, with the aim of reaching loyal and new customers in their homes, always trying to personalize the sales and after-sales service with kindness and professionalism.
